Impact as big as life itself
At Lifeline we see the workplace as playing a vital role in the creation of a suicide safe community. With the help of our corporate partners, we can help reduce the rate of suicide in Australia.
Why partner with us?
The connection we make with our partners is fundamental to all we do, lives depend on it. Corporate Australia has a powerful opportunity to partner with Lifeline Australia to tackle one of the most complex challenges of our time.
Today’s workplaces and leaders are dealing with complex issues impacting performance; from geopolitical pressures, through to managing digital transformation and preventing cyber attack. Where does mental health sit in this agenda and how can we as leaders foster more open discussion to create mentally healthy work places that support individual wellbeing and business performance?
Partnering with Lifeline provides a unique opportunity to:
- Access the information, stories and lived experience to support your workplace wellbeing goals
- Create connections to further your progress in bringing mental wellbeing to the fore of your business; and
- Provide access to our suite of training and tools to help you build safe workplaces
The Need
- Almost nine Australians die every day by suicide. That’s more than double the road toll (ABS, 2021).
- These data are more than numbers. Each life lost to suicide represents lost opportunities for the person to live their fullest life, to contribute to their communities, and to love and be loved in their families and friendship networks.
- Apart from the human cost, The Suicide Prevention Australia Report contains an estimate that suicide costs the Australian economy $28.8 billion per year (Productivity Commission, 2020).
- Beyond the tragic loss of the person, the impact of suicide deaths are felt by up to 135 people, including family members, work colleagues, friends, first responders at the time of death (Cerel et al, 2019).
We're currently responding to over 3,000 calls for help a day from Australians in their darkest moments. One call every 30 seconds.
Every call is a call for help. We have never been so stretched. But as calls increase, we have reduced capacity to respond. Lifeline needs to rapidly respond at scale to be able to answer every call to be the voice of reassurance, hope, and practical help.
With the help of our corporate partners, people like you, we can reduce the rate of suicide in Australia.
Shaping the conversation around suicide
Our vision is for an Australia free of suicide. You and your organisation can be part of the solution. Lifeline needs the support of like-minded organisations to join us at the front line of suicide prevention.
A partnership can:
- Promote a workplace culture that is inclusive, destigmatises mental health problems, and encourages help-seeking.
- Empower employees, partners, and customers to be suicide-safe through advocacy, education, and provide important opportunities for connection.
- Provide suicide prevention strategies which include staff training, research, media influence, and postvention action plans.
- Protect vulnerable audiences by providing frontline worker training for key staff in key industries i.e. banking and finance, utilities, security, aged care, construction, insurance etc.
- Deliver important prevention and intervention services to the most vulnerable in our community.
- Fund and develop initiatives that will bolster the long-term social and emotional wellbeing of people by supporting them to recognise, strengthen, and develop their community connections.
Lifeline Partnership Access
Operational Footprint, local delivery
A partnership with Lifeline Australia can give organisations access to a national network of centres with local knowledge. We draw from our extensive community footprint to deliver practical support to individuals and communities across Australia via the network of:
- 41 Lifeline centres, offering 60 locations Australia-wide
- 10,000 volunteers across Australia
- More than 250 retail locations nation-wide
- More than 50% of Lifeline’s centres are located in regional Australia
Expertise
Unlock deep skill, experience and IP in mental health, crisis support and suicide prevention, through our training products, see our corporate training for more information.
Trusted Reputation
Operational for 59 years Lifeline is part of the fabric of Australia. We're committed to empowering Australians, individuals and communities, to be suicide-safe through connection, compassion, and hope.
Contact us
If you are interested in finding out more about corporate partnerships, please register your interest here and we will be in touch.
What Partnerships look like
Consider a corporate donation. Adopt Lifeline as your charity of the year. Fund a project, research, or crisis supporter that resonates with your values. True ownership and authenticity.
Case Study:
Kleenex provided support to Lifeline Australia’s first-ever national Emergency Appeal in response to the COVID-19 pandemic by matching public donations to the value of $150,000 made through Lifeline’s fundraising portal.
Kimberly Clark takes the health and safety of their people very seriously and wanted to extend this support to Australian communities with a donation to help raise much-needed funds and shine a spotlight on Australia’s and New Zealand’s mental health crisis.
Providing goods or services pivotal to the work of Lifeline to help reduce program costs and allow us to direct donations to service delivery.
Case Study:
Cisco has been providing pro bono services and expertise to supporting Lifeline’s strategy that will put in place services that can be accessed anytime, anywhere. Cisco has provided technology support and expertise to Lifeline to enhance our service offering, this includes the consolidation of three call centre systems into one. New call centres can be added easily and securely with capabilities that enable volunteers to work from home, attracting more Australians to the Lifeline 10,000 strong team.
Cisco’s Hyperflex is providing 24/7 mission-critical stability, and for the first time, the use of text. A new doorway for the young, the most vulnerable and those in crisis. All channels now serving a single experience.
A comprehensive staff engagement program to retain the current workforce, boost staff development and morale, defining your firm as an employer of choice.
Case Study:
Woolworths commitment to mental health runs central to Woolworths approach to culture and the number one safety, health, and wellbeing priority of the Woolworths group. The I Am Here voluntary program trains workers in what to look out for, both in themselves and colleagues, and how to encourage those struggling to get help. The launch of the program coincided with the final of the Woolworths singer/songwriter competition which centred around the theme of being their for someone. All proceeds were donated to Lifeline.
A cause-related marketing campaign can utilise the power of both brands to drive sales and influence consumer perceptions and purchasing decisions.
The benefits of cause-related marketing include:
- Enhanced public perception of your brand
- Increased sales
- Positive media coverage
- Unique selling point over your competitors
- Customer loyalty
- Greater connections with supply chain and retailers
Case Study:
When triple J listeners said that mental health is the biggest issue affecting young people, triple J listened and teamed up to raise funds for and awareness of Lifeline. Selling hottest 100 t-shirts for $39 – the cost to cover a Lifeline call – listeners raised over $700,000 which covers almost 18,000 calls to Lifeline.
Workplace giving galvanises team morale built through the partner engagement program, enabling staff to express their support through automated payroll deductions. Simple, tax-efficient and cost effective.
Participation in a fundraising event will energise your firm by engaging staff in collaborative activities. Raising funds for Lifeline through a unique fundraising activity presents a fantastic way to unite your employees for a common cause.
Case Study:
Now in its fifth year, Race to Survive is Accor’s major fundraising campaign, best summarised as a 3.5-day adventure race with benefits.
Encouraging all of the hotels from the Pacific to help raise funds for selected causes including Lifeline, the top hotels fundraisers are invited to participate in one challenge to rule them all.
Designed and activated by Accor in 2019, up to 100 teams of four from hotels and offices across the country competed in the Bush to Beach Race to Survive challenge. This saw participants, jump, hike, climb, scramble and swim through the Gold Coast Hinterland to Surfers Paradise Beach.
Supporting three focus areas of Youth, Health & Wellbeing and Inclusion, and the work done by Lifeline, Kokoda Youth, Garvan Institute, Australian Childhood Foundation and AIM.
Business for good
75% of us expect brands to make a contribution to our wellbeing and quality of life, yet only 40% believe brands are doing so.
Meaningful Brands also gain a 48% increase in consumers’ share of wallet and ensure up to 137% greater returns on KPIs for marketing activity.
Brands that are considered meaningful are also shown to deliver financially, outperforming the stock market by a staggering 206%.
Consumers demonstrate a higher intent to purchase from brands which make the world a better place with 77% of consumers stating that they prefer to buy from companies who share the same values as them.
Havas, Meaningful Brands study 2019 Meaningful Brands Global Study.